These thumbnails were designed in Photoshop for Studio71, and are of past episodes and have been confirmed to be non-confidential.
The handful of thumbnails present are some of my best performing thumbnails, and all have traits of custom content creation within them.
Sourced files within each thumbnail are confirmed to be Royalty free or allowed for Commercial use.
Ultimately the goal of each thumbnail was not to showcase artistic ability, but instead to draw the most attraction with consideration of how fast Snapchat users scroll down show lists.
On average it takes approximately 3 seconds for someone to decide whether they’re going to watch a show based off the thumbnail. Headliners play a large role in this factor as well, and the producer for the show in specific works with me to create an eye catching and attractive Thumbnail + Headliner combo.